SaaS Platform — Web Development Case Study
B2B workflow automation startup moving from beta to self-serve paid plans. US • SaaS • B2B.
A workflow automation startup had a working product trapped in a beta landing page. We built self-serve onboarding, billing, and a marketing site that doubled active accounts in the first quarter after GA.
Results
- 45 days — Beta to GA Launch
- 3.5% — Trial-to-Paid Conversion
- 2x — Active Accounts (Q1)