Roofing — Advertising Case Study
Residential roofing contractor covering Dallas–Fort Worth. DFW TX • B2C • Storm Response.
When hail moved through North Texas, paid search scaled overnight — but the phones were a bottleneck and half the calls rolled to voicemail. We rebuilt storm-response ads around call capacity, geo pacing, and a overflow path so high-intent homeowners actually reached a live voice.
Results
- 3.2x — Storm-Week Lead Volume
- 47 sec — Avg. Speed to Answer
- 34% — Inspection Book Rate