Custom Home Builder — B2C Lead Generation Case Study
Design-build firm constructing custom residences in the Austin metro. Austin TX • B2C • Long Cycle.
Custom homes in Austin do not close in a weekend. We built B2C lead gen and pipeline stages for a fourteen-month decision — land, budget, design, build — so cold traffic turned into lot visits instead of one-off form fills that went nowhere.
Results
- 14 mo — Avg. Sales Cycle
- 22% — Lot Visit Conversion
- $312 — Cost Per Qualified Family