Electrical — B2C Lead Generation Case Study
Licensed electrical contractor serving San Diego County homeowners. San Diego CA • B2C • EV Install.
EV charger searches in San Diego bring two totally different buyers — panel upgrades and simple installs — and one landing page was blending them into junk leads. Split funnels, separate qualification, and distinct follow-up put the right job on the right calendar.
Results
- 52% — Panel-Ready Lead Share
- $89 — Cost Per Qualified Lead
- 1.8x — Install Pipeline Growth