E-commerce Brand — Advertising Case Study

Direct-to-consumer sustainable apparel brand with seasonal collections. US • B2C • E-commerce.

A sustainable apparel brand was overspending on broad social ads with weak retargeting. We restructured Meta and Google Shopping around product-level performance — hitting profitable ROAS within thirty days.

Results

• 4.5% — Site Conversion Rate
• 30 days — Profitability Window
• 2.1x — Blended ROAS

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